- Introduction
What Makes a Good Business Website?
A successful website needs to do something surprisingly difficult.
It needs to impress people without distracting them.
Explain the business without overwhelming them.
And guide them toward action without shouting at them every six seconds.
These twelve principles help.
- Content
1. Clear Positioning
Visitors should quickly understand what you do.
2. Strong Visual Hierarchy
Important information should look important.
3. Excellent Mobile Design
Mobile layouts deserve deliberate design.
4. Fast Loading
Don’t make visitors wait for decorative effects.
5. Useful Navigation
Menus should help people make decisions.
6. Strong Typography
Typography controls readability, tone and hierarchy.
7. Good Copy
Write for customers rather than internal departments.
8. Real Proof
Show:
- work
- reviews
- results
- clients
- credentials
9. Clear Calls to Action
Every major page should have a logical next step.
10. Accessibility
Readable contrast, clear structure and usable controls help more people use the site.
11. SEO Foundations
Search engines need understandable content and architecture.
12. Personality
Professional does not have to mean anonymous. A memorable brand should feel like somebody made deliberate decisions.
Conclusion
Choose the simplest solution capable of achieving the business goal.
Not cheaper for the sake of cheap.
Not bespoke for the sake of bespoke.
Appropriate wins.
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